Face it–times have changed and your customers are changing with the times. Consumers are becoming more tech-savvy; and to reach them, you should stay ahead of the curve. Just as the Buggles sang about video killing the radio star in 1979, video is quickly overtaking the printed word in today’s society. Let’s take a look at 10 reasons that your company needs to be using video in its marketing strategy.
Video marketing has become an essential aspect to growing your business. The statistics that emphasize the importance of including videos in your marketing endeavors are numerous. Here are a few that stand out:
- According to a Reel SEO article, somewhere in the neighborhood of 80% of Internet users worldwide view video on the Internet each month. While quite a few of these videos may be cute cats or Charlie biting his big brother’s finger, many of them are well-produced quality content that is intended to induce customers to spend their hard earned dollars with a company.
- Comscore reports that in July 2012, 36.9 billion online content videos were watched by more than 184 million U.S. Internet users and that their total ad views numbered 9.6 billion. Keep in mind that it costs nothing to put your video on YouTube! You simply need to get it out there and promote it properly. (Lea Creative Group produces quality video content and will help you get it online and promoted.)
- 105.1 million people watch an online video each day, according to techcrunch.com. This is a staggering potential audience for your content!
- The same article tells us that the average Internet video viewer watches 239 videos per month and that the average video view length is up to 5.8 minutes. This indicates that viewers are more willing to watch long form content–the days of the 30 second television ad may be soon waning. Companies that post compelling, well-produced content are gaining customers through the use of Internet video. Are you?
- Emarketeer tells us that viewers of video on retail sites stay on the site two minutes longer and are 64% more likely to purchase from the site than those who do not view video. This represents an excellent opportunity to turn site visitors into customers.
- The next time you are out and about, look around to see how many people are using their handheld devices. Chances are that you will see quite a few and that many of them will be watching a video. Nearly 25 million people were mobile video viewers in 2010. This is an increase of 40% over 2009. At the same time, 77% of mobile video viewers reported watching more mobile video than they did in the previous year. 4G data covers a vast percentage of the US landmass, and this allows mobile users to enjoy rich High Definition content virtually anywhere at any time.
- Emarketeer tells us that PetsUnited, a company that owns 10 eCommerce sites, experienced a 50% jump in average sales when shoppers made a purchase after viewing a video on their websites. It’s beginning to become apparent that the use of video in your marketing strategy is a good idea, isn’t it?
- Internet Retailer reports that stacksandstacks.com began adding video to its website in 2009 and that its video library now includes in the neighborhood of 500 videos.
- 40% of mobile action codes, such as bar codes and QR codes link to mobile video content, which can include product demos and marketing materials. Mediapost tells us that this is by far the most popular use of these codes. Take a look at the bulletin board at your local coffee shop. You will likely see a QR code posted, and when you scan it, there is a good chance that it will take you to an online video!
- In 2012, the Retail Touchpoint Channel Innovation Awards showed us that the Step2 Company found that customers who viewed a video were 174% more likely to purchase than those who had not.
It’s fairly obvious that video marketing can help increase both leads and sales rates. Lea Creative Group will work within your budget to develop an online video marketing strategy to get your business growing. Contact us today to discuss how we can help your business grow.