Marketing and Advertising Video Production

It is well known that utilizing video for marketing/advertising purposes can help you improve your bottom line. Lea Creative Group’s Synergistic Creative Team is well versed in creating marketing and advertising videos and will help you create effective, engaging content for your online or traditional advertising campaigns.

You will help build your brand’s awareness by creating emotionally-driven content to which your target audience responds. Bring up your bottom line and increase your market share with marketing and advertising videos from Lea Creative Group.

Let’s take a look at some of the reasons why you should create videos for marketing and advertising purposes.


Engage Your Audience

Inform and educate your target audience by creating a video that appeals to their emotions. Lea Creative Group’s James Lea collaborated with BEIGE Productions to shoot and produce this marketing video for Jim White Fitness and Nutrition. Their market wants to get healthy and in shape, and this video engages them in a way that produced great results for the business.

Marketing videos are a great way to tailor your brand message to a specific crowd. The more highly-targeted your message is, the more the audience will be receptive to it. Marketing videos bypass your target’s indifference to the messaging and catch their attention.

Enhance your marketing efforts by having Lea Creative Group produce an eye-catching, tailor-made marketing/advertising video. You’ll capture the imagination of your target audience while increasing brand awareness.


0%
Of people watch videos
online every day.


Did You Know?

According to a HighQ infographic, on-line video marketing has big payoffs.

  • Online video accounts for 50% of all mobile traffic.
  • 65% of video viewers watch more than 3/4 of a video.
  • 78% of people watch videos online every week; 55% watch them every day.
  • It’s estimated that by 2017, videos will take up 69% of consumer internet traffic–more than 4x as much as web browsing and email!
  • 59% of senior executives agree that if both text and video are available on the same page, they prefer to watch the video.
  • Using the word “video” in an email boosts open rates by 19%, increases click-through rates by a whopping 65%, and reduces unsubscribes by 26%.



0%
OF TABLET OWNERS WATCH AN HOUR OF VIDEO ON THEIR DEVICES EVERY DAY.

Create Traffic for Your Website

Marketing and advertising videos help to increase traffic and online visibility for your website. Search engines, such as Google and Yahoo, have a favourable view of website videos, and well-crafted ones will help to increase your rankings.

Google, in particular, wants to see traffic that stays in place for a measurable amount of time. When you upload a video to your site, you are encouraging visitors to stay on your site longer, which will ultimately work toward Google viewing your site in a more authoritative manner.

Advertising and marketing videos can act as magnets for new traffic to your website since a video can simultaneously be distributed by various channels (YouTube, social media, etc.).

Lea Creative Group produced the video to the left for Randall Mechanical in Apopka, Florida. The company uses the video on their website to attract both new clients and new employees, as well as promote their brand.

Showcase Your Uniqueness

Your small business’ uniqueness plays a huge part in its success. Your potential clients need to know what is special about you. They need to know why they should come to your small business for services.

Videos are perceived as much more personal and give the feeling of a one-to-one conversation. As such, the benefit is that you can share your story and personality directly with people through your own voice, tone, and mannerisms.

Lea Creative Group teamed up with Synergistic Creative Partner AE Creative to produce this marketing video for Pace Brantley School–a school that celebrates uniqueness.



“Great marketing starts with great stories. Be unique, inspire, and connect.”@MarketingProfs
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